Friday, August 7, 2009

The Worth of a Card

THE WORTH OF A CARD

The world is filled with all kinds of cards: birthday cards, wedding cards, graduation cards, get well cards, announcement cards… And beyond the event categories are humorous cards, sentimental cards, musical cards… With so many cards, it’s easy to run to the nearest store, buy a cheap card, and mail it.

Sure, buying a card can be simple, but what does a store-bought card really say? What ever happened to personalized cards that show thought and excitement for specific life events?

Shirley Johnson is a real-estate agent who put her creative skills to good use by designing personalized cards for some clients. The 5x7 invitation, which included a picture of the clients and their new home, was a great way for her clients to announce their move. They loved the card so much, they took time out of their Christmas day to call and thank Shirley. Shirley says it made her Christmas too.

Personalized cards don’t only say so much more to the recipients, they mean a lot to the givers as well.

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